• AR
  • 09 Oct, 2023

Comparing off-the-shelf AR solutions with custom development

Comparing off-the-shelf AR solutions with custom development

Augmented Reality (AR) has witnessed a meteoric rise in the tech world, especially among businesses seeking innovative ways to engage consumers and improve operational efficiencies. While some companies gravitate towards ready-made AR solutions, others invest in custom development tailored to their specific needs. In this article, we'll explore both options, delving into their pros, cons, and ideal scenarios.

1. What are Off-the-Shelf AR Solutions?

These are pre-built software solutions available for immediate use. Think of them as the 'plug-and-play' of the AR world. Examples include AR platforms like ARKit, ARCore, and Vuforia.

2. What is Custom AR Development?

This is the process of building an AR solution from scratch, tailored to a company's specific requirements. It usually involves hiring AR developers or collaborating with a specialized AR development agency.

3. Off-the-Shelf AR Solutions: Pros and Cons


Quick Deployment: Ready-made solutions can be rapidly integrated, making them ideal for businesses on tight schedules.

Cost-Effective: Initially, they often come with a lower price tag compared to custom development, making them attractive for startups or smaller businesses.

Reliability: They've usually undergone extensive testing, ensuring fewer bugs and smoother user experiences.

Regular Updates: Most off-the-shelf solutions come with regular updates, ensuring compatibility with the latest devices and OS.


Limited Customization: Their biggest drawback is their rigidity. They offer limited features which may not align with unique business needs.

Scalability Issues: As your business grows, you might outgrow the solution and its features.

Recurring Costs: Many come with subscription models, leading to potentially higher costs in the long run.

4. Custom AR Development: Pros and Cons


Tailored Solutions: Custom development caters specifically to a business's requirements, ensuring every feature aligns with its goals.

Scalability: Such solutions can grow with your business, accommodating new features and changes seamlessly.

Brand Uniqueness: With a custom solution, your AR experience can be genuinely unique, setting your brand apart.


Higher Initial Costs: Developing a solution from scratch can be more expensive initially.

Lengthy Development Time: Custom solutions can't be deployed instantly; they require time for development and testing.

Maintenance Responsibility: Unlike off-the-shelf solutions, you're responsible for updates, bug fixes, and compatibility issues.

5. Which is Right for Your Business?

Project Scope & Budget: For short-term projects or businesses with limited budgets, off-the-shelf solutions might be more feasible. On the other hand, large-scale projects with a sizable budget could benefit from custom development.

Unique Needs: If your AR aspirations include features not commonly found in ready-made solutions, custom development is the way to go.

Long-Term Vision: Consider the future. An off-the-shelf solution might suffice now, but will it scale with your growth? If not, the investment in custom development could pay off in the long run.

6. Hybrid Approach: Best of Both Worlds?

Many businesses are now opting for a hybrid approach. They start with an off-the-shelf solution and, as their needs evolve, incorporate custom-developed features. This approach can offer a balance between cost, time, and customization.

7. Key Takeaways

Off-the-shelf AR solutions are quick to deploy, initially cost-effective, and reliable. However, they may lack customization and scalability.

Custom AR development offers tailored solutions that can scale with your business. While they come with higher initial costs and longer development times, they can provide a competitive edge in the market.


The decision between off-the-shelf AR solutions and custom development hinges on several factors, including budget, project scope, and long-term vision. By weighing the pros and cons and assessing your business's unique needs, you can choose the path that ensures maximum ROI and positions your brand at the forefront of the AR revolution.


Get in touch